Tracking steps to award travel.
Delta Air Lines has made a big push to focus on the overall well-being of their customers. Since travel usually requires a fair amount of walking (which is healthy), what better way to reward customers for their steps than with another form of travel measure - SkyMiles. During promotional periods throughout the year, SkyMiles members will be able to log on and track how their steps add up to Miles. Plus, they can check out how many steps they can amass by walking through various larger airports and along popular routes in major hub cities.
What better way to earn SkyMiles while taking steps to better well-being.